Every day, billions of inquiries are typed into the search bar. It is the primary point of contact for customers seeking pertinent information. 1 They are investigating and re-searching items and services that are important to them. They’re looking for the greatest prices and using Search to feel more confident and in control of their purchasing choices.

Be there to communicate with customers as soon as possible.

Being present throughout a customer’s search and exploration period may assist companies in driving consumer preference. You may reach and engage indecisive customers early in their research by extending your keyword strategy to cover both branded and non-branded terms.