How to Convert One Piece of Content into Several for SEO
To develop organically, as most SEO gurus have discovered, you must create high-quality content. The same may be true for businesses who are establishing a social media presence or a new newsletter subscriber base.
However, when individuals consume more content every day, they become less open to basic stuff that does not offer a fresh perspective. To address this issue, you must ensure that your content is native to each platform on which you publish.
That doesn’t mean you have to start from scratch. There is a way to take one content concept and transform it into multiples that can scale across multiple channels and increase brand exposure.
It takes time to compose a new blog post every day, especially if you’re an in-house team with limited resources and a limited budget. The most difficult thing here is creating content.
a large-scale strategy, So, how do you generate a large amount of high-quality content.
If you have a video on a relevant topic, it can be recycled into multiple pieces of content and distributed over time through the appropriate channels. Let’s go over the steps one by one.
Scaling content with video
Did you know that the typical human types at 41 words per minute, yet talks at around 150 WPM? Speaking is approximately 3.5 times faster than typing.
In truth, this article was transcribed. For each piece you write, you must conduct significant research, compose your initial draught, edit, make adjustments, and so on. It can consume an entire workday.
Is there a simpler method to achieve this? Record yourself using Loom or similar video software, store it, then send the video file to an audio/video transcription provider. There are numerous tools available that can do this at a low cost.
Even if you use text-to-speech, you’ll still have to account for editing time. In fact, some say that revising a text-to-speech transcription would take even longer. Transcribing will be an effective technique for folks who aren’t excellent writers but are strong speakers to proceed at a faster rate even if there isn’t a “best way” to do it.
How do you make sure your material is read once it has been written, Just like with any other content strategy, be sure to document and follow the whole process of planning, generating, and implementing your campaign.
Let’s take a closer look at how to make the most of your material now.
Your topic should have the ability to get people’s attention.
It’s not uncommon for content ideation to be the most difficult step in the process. There are a variety of places to begin, depending on the goal of your material.
Use keyword research to design your post’s content if your objective is to produce high quantities of organic traffic using a top-of-funnel blog piece. Why? You must know what your target audience is looking for and how to appear in the results.
Start by interviewing a SME to gather real-life facts about the product/service and the solutions it gives to your target audience if you’re developing a breakdown of your product or service. Why? Take note of what’s most important or if the public would benefit from a new feature or enhancement. Consider tying these ideas into a subject that will interest your intended audience.
Organize your thoughts into a blog outline
Create your blog structure by recording a video that is comparable to writing a blog article.
To make formatting the transcription and blog post easier after you record, create an outline for the article using the questions you ask yourself.
Decide on your poison of choice
Decide where your video will be released whenever you’re ready to start filming.
While recording your video, think about how you’ll share it, especially if you want to use it as content (hello, YouTube!).
The films you record should be more professional if you run a business consultancy than if you run an e-commerce surf fashion store. Alternatively, if you’re going to cut the movie into segments, allow for natural “breaks” so that you can edit it more quickly.
Planning ahead of time helps you visualise where and how your material will travel.
This is your chance to shine.
Zoom and Loom are only two examples of free video recording software.
Zoom allows you to record yourself talking into your camera and save the recording as an audio file for later use.
Using the Loom chrome extension, you may record yourself on video and share it with others. This might be the tool for you if you have supplementary information, such as a Powerpoint presentation or a walk-through.
Any recording method will yield an audio file that can be later transcribed and transformed into different content forms.
Record your video and then transcribe it.
Transcribing an hour of audio takes the typical writer roughly four hours. The fastest writers can finish in two hours.
A typical one-hour audio recording contains 7,800 words, which would take a three-and-half hour writing session for the average person to complete.
In addition, time for research, internal linking, and many other aspects must be factored in, so a high-quality blog post of 1,000 words will take around an hour to write on average.
The procedure can be sped up by using transcription technology.
If you want to have your audio transcribed, you can email it to services like Rev or TranscribeMe. The audio recording you give to them will usually be returned to you within a few hours (depending on the demand).
Transform the transcribed material into a blog post.
Speaker-by-speaker transcriptions will be sent to you through email. Post-transcription formatting is a cinch now.
If you have a clear idea of the blog post before you recorded, editing should be a breeze. Each component should be copied and pasted into the appropriate area of your site and photographs, keywords, and links should be added as needed.
Cut your video into manageable chunks.
This is when things start to get interesting. If you’re going to use your video for social media posts, cut it into numerous pieces that can be published across multiple platforms.
Quotes from the video can also be utilised to make text visuals, text-based social postings, or full articles.
Consider the places where your target audience gets their information from the internet.
Each platform necessitates the development of a unique experience with the addition of fresh native content. However, this does not imply that you must start from scratch.
Transcribing a 10-minute video can provide a 2,500-word blog post that takes roughly 10-15 minutes to read in its entirety.