It is better since it generates more visitors and conversions through SEO.
The most common complaint I hear is that because another channel produces more traffic or conversions than SEO, it’s better than SEO. I wish to answer in several ways.
Investing in success
So the first thing I would normally advise is to remember that success follows investment.
So, if you’re putting a lot of time, money, and skill into PPC or social and you’re not doing anything with organic, you’re just letting it go, that typically suggests that other channel will be a lot more successful. So have that in mind. It is not intrinsically successful or unsuccessful. It sort of represents the time and work you’re putting into it.
Second, I believe that each channel serves a distinct role. You shouldn’t expect social media to generate conversions all of the time because it’s mostly used for interaction. It’s for more top-of-the-funnel traffic. It’s for the purpose of broadening the audience. SEO is frequently associated with top and mid-funnel initiatives. It can convert, but it does not usually.
So have that in mind. Each channel performs a distinct function.
Assistance is restricted to last click
The final thing I’d say, which is sort of related to that, is that when it comes to attribution, there’s a disagreement over assists versus last click only I know. However, bear in mind that even if SEO and organic search don’t convert as the last click before conversion, they generally help. So take a look at your aided conversions and observe how SEO plays a role.
SEO is dead since the SERPs are crammed with advertisements.
The second most common criticism I hear is that SEO is dead since the SERPs are crammed with advertisements. I’d want to ask you a question in response.
What SERPs do you use?
It all comes down to the question you’re asking. Keywords with a high cost per click (CPC) near the bottom of the funnel, such as “make money,” are definitely monetized.
Because they’re near the bottom of the funnel, these will be heavily monetized. So, if that’s all you see, you could be overly gloomy about your SEO. Search engine optimization (SEO) may not seem important because organic search results are buried deep at the bottom of the funnel. As a result, I believe these two pieces of research should be considered together when formulating a solution to this query.
Apparently, according to a study done by Varn Research a year or two ago, 60% of individuals who see advertising in search results don’t even know that they’re advertisements. Google updated it from green to black so it matches in better with the rest of the site, thus it’s probably higher now. However, according to Jumpshot’s research, PPC accounts for only 2% to 3% of total search hits.
Where does this coexistence come from? Because the great majority of queries don’t result in adverts, they may coexist. Informational and navigational queries account for a large percentage of all searches on Google.
Before making a purchase, people do research.
So bear that in mind while you’re trying to sell anything.
Most of the time, they’re trying to find out additional details. They’re doing this to see how things stack up. Always keep in mind your customer’s complete journey, including the full funnel. If you simply look at the bottom of the funnel, you will become disheartened when it comes to SEO.
Together, we are stronger.
They’re also simply more fun together. Many studies demonstrate that PPC and SEO are more beneficial for a single firm when they are both listed in the search results.
Seer ran a study just recently, and it revealed that the CTR was greater for both when they were on the same page. So, bear that in mind before reading on.
Organic generates traffic, but not the appropriate type of traffic.
The third most common issue I hear is that organic generates traffic, but not the correct type of traffic. When people say that, they generally imply a few different things.
Branded versus unbranded
For starters, they may be referring to organic traffic, but it’s typically simply marketed traffic.
It’s just folks who already know about us that are looking for our company name and discovering us. That might be correct. But, once again, this is most likely due to a lack of investment in SEO, not a lack of value in SEO. I would further argue that this is often readily refuted. Many times, individuals rank for non-branded phrases that they were not even aware they were ranking for.
So go into Google Search Console and examine their non-branded inquiries to see what’s generating impressions and clicks to the page.
Assists are also essential.
The second thing to mention is that assists are equally crucial. They have an impact on whether or not someone converts or makes a purchase in the end. While it may not be the last click before conversion, organic traffic still has a function to play.
It might be very qualified.
Third, it might be highly qualified. This is another example of the “following the investment” phenomenon. If you pay attention to your audience and understand how they search, how they search, what phrases they search for, and what’s essential to your brand, you can bring in very highly qualified traffic that’s more likely to convert if you’re paying attention and being smart with your SEO.
SEO takes much too long.
Moving on to argument number four, which is that SEO takes an excessive amount of time. That is, without a doubt, one of the most often encountered arguments to SEO.
SEO isn’t a growth strategy.
In answer, I would suggest that it is not a growth hack. Many individuals who are frustrated with SEO and wonder “why isn’t it working right now?” are seeking for immediate results.
They want a method that they can sprinkle over their website for rapid gratification. Typically, it is conversions, income, and growth. It is not, in my opinion, a growth hack. If you approach it in that manner, you will be disappointed.
However, I believe that SEO is more of a technique than a tool. It should be instilled and integrated in all you do so that, over time, when it is baked into everything you do, you will attain continuous development.
The return on investment (ROI) cannot be calculated.
the last and most aggravating, is something that I’m sure doesn’t just apply to SEO. I’m sure it’s a common phrase in casual conversation. Because ROI cannot be calculated, I refuse to invest in it unless I can demonstrate a return on my investment. As a result, when individuals say this, they usually mean one of two things.
Calculating Return on Investment (ROI)
First and foremost, they want to be able to anticipate ROI before they invest. They want guarantees that if I spend in this, I’ll receive X in return, which has a lot of inherent flaws, but there are various techniques to come close to estimating what you’ll get for your efforts. So, in this instance, I would utilise your own website’s data to create a click-through rate curve so that you can see what your click-through rate is at different rank places.