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Business intelligence

Search engines have Revolutionized
the way we find everything.

Summary

Organic traffic increased by 2.3X as a result of page refreshes and content improvement.

  • Organic Users Have Increased by 2.3X
  • Keyword Rankings have risen by 48%. (Top 3 positions)

The Brand

The Brand

The client is a global leader in procurement analytics and supplier compliance software.
They specialise in delivering essential market data and research to help
businesses make better sourcing choices.

The Strategy

Redcloud company is also one of the best social media marketing companies in Hyderabad, India. Our search engine optimization company will devices, social media marketing strategies to find the right target audience on social networks platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram etc. We will also be managing social media accounts for you.

At Redcloud, we create ROI based social media marketing campaigns to interact with the community to gain new customers and make existing customer to return. We also increase your website traffic in both organic ways as well as by the paid ways, which will lead to more conversion or lead generation.

The Strategy

  • To enhance all SEO criteria, we discovered and addressed technical problems with the website.
  • examined the current material and identified any holes.
  • On the basis of user journeys, we conducted comprehensive keyword research for service sites.
  • Based on our study and analysis of content gaps, we added appropriate information.
  • We also enhanced the User Experience with minor changes to on-page optimization and conversion rate optimization.
  • To help with our SEO efforts, we created a solid interlinking framework.

The Results

  • Organic traffic increased by 2.3 times.
  • A 48 percent increase in SERPS ranks (Top 5 Positions).
  • Our highlighted snippets visibility increased from 5 to 45 keywords.

Lessons Learned

  • In the research sector, quality material is critical, and a gap analysis against the competition helped us enhance the value of our product.
  • We increased organic traffic by optimising content depending on search intent.

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