Optimization for Search Engines In layman’s words, it’s the process of enhancing your website to make it more visible when people use Google, Bing, and other search engines to look for goods or services relevant to your company. The higher your sites’ exposure in search results, the more likely you are to draw attention and new consumers.
The advantages of SEO
Because search is one of the main ways that people browse the web, search engine optimization is an important component of online marketing.
Search results are displayed in an ordered list, and the higher a site can rank on that list, the more visitors it will get. For example, the top result for a normal search query will get 40-60% of the entire traffic for that query, whereas the second and third results would receive considerably less traffic. Only a few percent of searchers get beyond the first page of results. As a consequence, even little improvements in search engine rankings may result in increased visitors and, possibly, revenue for a website.
How does SEO work?
To decide which sites to display for any given query, search engines like Google employ an algorithm or set of rules. To decide the ranks of their SERPs, these algorithms have grown to be very sophisticated, taking into consideration hundreds, if not thousands, of distinct ranking criteria. However, search engines use three key criteria to assess a site’s quality and where it should be ranked.
Links – In Google and other search engines, links from other websites play an important part in determining a site’s position. The reason for this is because a link from another website may be seen as a vote of quality, since website owners are reluctant to connect to low-quality sites. Sites that get links from a large number of other sites gain authority (referred to by Google as “PageRank”) in the eyes of search engines, particularly if the sites connecting to them are also authoritative.
Content – In addition to links, search engines examine a webpage’s content to see whether it is relevant to a particular search query. Creating content that is geared toward the keywords that search engine users are looking for is an important component of SEO.
Page structure– is the third and final key component of SEO. Because websites are written in HTML, the structure of the HTML code may affect how a search engine evaluates a page. Site owners may enhance their SEO by include important keywords in the title, URL, and headers of their pages, as well as ensuring that their site is crawlable.